HOW YOW TURNS DISCOVERY INTO AFFILIATE CONVERSION

A single journey from discovery to purchase.

Shoppers browse, save, and try on items with clothes already in their wardrobe, driving more confident purchases and fewer returns.

Multi-retailer product discovery

AI-Powered Outfit Recommendations

How Users Discover and Use YOW

YOW is a consumer digital wardrobe app that users download to manage their existing clothing, plan outfits, and make more confident shopping decisions.

Users discover YOW through organic channels including app store discovery and social platforms. Shopping journeys typically begin with wardrobe management or styling exploration, not direct product promotion.

When users browse new items inside YOW, they do so in the context of their existing wardrobe - saving items, building outfits, and using AI-powered styling tools before choosing to visit a retailer.

Creator led content within YOW supports inspiration and discovery, while all product clicks resolve directly to retailer checkout via affiliate links.

WHY YOW DRIVES HIGHER-QUALITY AFFILIATE TRAFFIC

YOW helps shoppers make confident decisions before they click through to a retailer.

Pre-qualified clicks
Users arrive at retailer checkout after browsing full outfits, saving items, and visualising fit — not from passive content consumption.

Higher intent at click-out
Wishlist actions, outfit building, and virtual try-on signal strong purchase readiness before users are sent to affiliate retailers.

Confidence-led purchasing
Virtual try-on and outfit context reduce uncertainty, leading to fewer abandoned checkouts and returns.

Affiliate-first by design
All product discovery routes resolve to direct retailer checkout via affiliate links — no competing monetisation paths.